Today I’m also attending the italian Cisco Expo 2007 event. I’m again blogging in realtime and I want to share with you these small but fundamental seeds:

• We are continuously connected to the network
• This network is an internet of things
• The content actually residing inside screens, will be shown inside everyday objects tomorrow
• We use the web to issue calls, find and refind things, know each other and keep in touch or play in a social environment
• We all tell our stories and share our experiences through text, images and videos
• The net is already the enabler for common actions like getting money, keeping informed or buying a book.
• Newspapers are opening their doors to user contribution. Citizen journalism poses a number of issues (ethics, authority, reliability, etc) but it is the consequence of simpler and cheaper tools to be a reporter. This means that in each single instant, in each single place, citizens are the protagonists broadcasting life all over the world
• This year YouTube has produced ground-shaking effects on the society (politics, governments, media). YouTube is the most powerful catalyst of scoops, scandals, news
• Second Life: Mercedes and Adidas have opened their spaces inside the metaworld. Try to see the process: where SL comes from and where it is heading. SL and virtual worlds are still a challenge with already to be discovered paths. The central question is about our role along these paths.
• Blogs are a socially connected network of opinions, relationships and conversations. Blogs are instruments to develop partnerships, brands and contacts. The blogosphere is a composition of different dimensions represented by the variety of topics discussed by the community
• Will be YouTube overwhelmed by traditional ads? no real answer. Yet.
• Companies are entering into the Web 2.0 because their clients ask for a real two-way communication. Multimedia devices will soon be so widespread between common users that companies have to start listening and giving answers.
• Internet pushes toward new metrics to understand and quantify its value. These metrics will be the missing step for a pandemic penetration of this new medium

Cisco CEO says: internet is the human network. Cisco is well known being disrupting through its technology, but technology must come after people needs. The net should let million of users to interact in a new way. Tribe.net will continue its business, but Cisco acquired code and know-how that can help them to put objects on the network and simplify the technology.

Technology is empowering citizens in their contribution activity. Governments and institutions should disintermediate the access to information, helping citizens to understand their rights and opportunities.

The bottom line is that we are all part of the net like human components of a global, ubiquitous, and instantaneous platform. The rules of the game are changing and very quickly.

In the same category:

This entry was posted on Thursday, March 8th, 2007 at 3:21 pm and is filed under Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.