Personas
Categories: Information Architecture, Online Resources, External Articles
Tags: ia, personas
I’ve just finished up reading an article from D. Keith Robinson about the Persona Sketching Tecnique, an approach to persona creation when you lack real user research.
I’m not that sure about the value of a such approach. You can use your mom, your girlfriend, your neighbour, but it’s not the same as using a carefully selected (on the project’s goals) audience.
Anyway I would like to repost some personas resources:
- The Origin of Personas - Alan Cooper
- Getting from Research to Personas: Harnessing the Power of Data - Kim Goodwin
- Personas: Matching a Design to the Users’ Goals - Christine Perfetti
- Practical Persona Creation - D. Keith Robinson
- Perfecting Your Personas - Kim Goodwin
- Three Important Benefits of Personas - Jared M. Spool
- Bringing Your Personas to Life in Real Life - Elan Freydenson
- Taking the “You” out of User: My Experience Using Personas - Meg Hourihan
- Persona Non Grata - Dan Saffer (Adaptive Path)
From a series of interviews and studies on teams currently using personas in their work process, Jared Spool outlines the following 3 main benefits of personas:
- Preventing Grounding (assume your users perspective)
- Encouraging Story Telling (a story can bring your users to live)
- Enhancing Role Playing (changing your point of view lets you discovering design issues and usability problems)
Finally a fundamental pointer is Cooper’s Newsletters on Personas with good real examples of persona’s use.
In the same category:

August 9th, 2005 at 9:40 am
at least you save some money using your family
BTW thanks for it, I think it’s an interesting approach.
January 5th, 2006 at 10:02 pm
I started creating perosnas with the sales and marketing team and once I explained what I needed, we got writing a lot of them.
It is a nice technique. I did some research and loked up some examples with personas: http://blockquote.be/2005/12/12/example-personas-on-the-web/
I also created a fill out form to hand out in meetings: http://blockquote.be/2005/12/28/121/