Louis Rosenfeld pronounced this phrase right now and I just wanted to take a note of it.

To me it means, stop guessing and start asking to your actual users. Involve them and have them tell you what they really want, how they want it and more generally what’s their needs.

This is the very foundation of user research, but these principles can and must be applied to any artifact, to any product, to any service.

There’s a question I’m thinking more and more about: how to understand if a social software will be adopted before starting to design it? Isn’t it a very simple question? Isn’t it it a real important one as well? Isn’t it basically a research matter?

So what’s the answer? What’s the process? I guess the answer has something to do with finding the right way to ask. It should lay somewhere at the intersection of your talent, your passion and market needs.

In the same category:

This entry was posted on Monday, March 26th, 2007 at 8:53 pm and is filed under Information Architecture, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.