In the last few months I kept cautiously tracking the most promising initiatives inside the virtual, parallel world of Second Life.

It seems real world companies, editors and now embassies are exploring the impact and the potentialities of this medium.

The Swedish embassy will soon become the first real diplomatic representation in the virtual reality. This […]

VentureBeat says that the first step towards the integration of YouTube into its father’s war machine has been put in place: Google search is returning video results for user keywords and these videos are taken from YouTube. Simply click on the Video tab.

This functionality is not ready for the italian version, but it can be […]

YouTube is preparing to share its revenues with users, said Chad Hurley, YouTube Co-Founder and CEO at the World Economic Forum in Davos, Switzerland (Saturday, Jan. 27, 2007). This path has been already followed by other companies (see Revver).

This is going to be one of the major innovations the site is working on and it […]

Charlene Li at Forrester enriches her research about the ROI of Blogging publishing two new reports that present a framework and an example of application in a real case.

This is a fundamental study for medium-large companies that have to justify the effort expended in blogging, a traditionally hard to quantify activity. Blogs can be used […]

At the end, Italy is catching up with the Web 2.0 revolution.

In the last few weeks I was interviewed and asked for advices for some of the major italian newspapers. I was also invited to participate to a number of public meetings and roundtables both on the folksonomies and web 2.0 topic.

Barcamps are now spreading […]